By Leadwave Studio · Updated October 2026

Hipages cost in 2026, and how it compares with your own website

Hipages membership costs a tradie $139 to $649 a month before GST, on a six-month starting term that then renews a year at a time. The fee buys credits, and credits buy leads that go to as many as three businesses. Your own website costs more in year one, and you keep what it builds. Both sets of numbers are below.

WHAT HIPAGES COSTS

Hipages membership prices in 2026

Four plans for sole traders and small crews. Prices are per month before GST, read from the Hipages membership page on 7 October 2026. Paying yearly takes 5% off. Plans change, so check the page again before you sign.

Starter$139/monthAdvanced$249/monthPremium$449/monthPlatinum$649/month
155 lead credits a month———
1 postcode———
Six-month starting term
310 lead credits a month———
3 postcodes———
595 lead credits a month———
5 postcodes———
850 lead credits a month———
10 postcodes———
THE REAL NUMBER

What a Hipages lead actually costs you

1

A credit is worth about 90 cents

On Starter, $139 buys 155 credits. Hipages' own reporting gives a cross-check: its FY25 investor presentation put average revenue per tradie at $2,381 for the year, which is about $198 a month. The typical member sits between Starter and Advanced.

2

Hipages sets the credit price of each lead

You don't pay per lead in dollars. Each lead has a credit price that moves with your trade, the suburb, the size of the job and how many tradies want it. Before you sign, ask what leads in your trade and postcodes have cost in credits over the last three months. Multiply by 90 cents.

3

Up to three businesses get the same lead

The homeowner asked for quotes, so you are one of up to three. To keep the sums easy, say a lead costs 100 credits: that is $90 a lead, one lead a month on Starter, and $270 a job if you win one in three. Swap in your own credit price and win rate. Your win rate decides whether Hipages pays, and you only learn it by tracking it.

4

The term outlasts a slow month

Membership starts with six months, then renews 12 months at a time. Starter is an $834 commitment before you know your win rate. Put the renewal date in your calendar the day you sign.

SIDE BY SIDE

Twelve months of Hipages against twelve months of your own website

Hipages wins on the monthly figure, and it isn't close. The rows that differ most are who else gets the lead and what you hold at the end. Hipages prices exclude GST. The third column is our Growth plan.

Hipages Starter$139/monthHipages Premium$449/monthYour own website, managed$900/month
No setup fee—
$1,668 over 12 months——
Six months, then 12-month renewals—
Leads shared with up to two other businesses—
Reviews sit on Hipages—
Stop paying and the leads stop—
$5,388 over 12 months——
$1,500 setup——
$12,300 over 12 months——
Month to month, 30 days' notice——
Enquiries come to you alone——
Reviews sit on your Google profile——
Your domain, Google profile, content and leads stay yours——
See pricing
The Get more reviews screen inside a Google Business Profile — a shareable review link with email, WhatsApp and Facebook options for asking past customers.
WHAT YOU OWN

Oneflare closed on 30 June. The reviews went with it

Oneflare, the other big tradie marketplace, shut on 30 June 2026. Its website now redirects to Airtasker, and its closing notice told businesses to save anything they needed before the shutdown date. A tradie with years of reviews there had a few weeks to copy out what they could.

Hipages is not about to do the same. It reported $90.6 million in revenue for the 2026 financial year. The point is narrower than that: a profile and a set of reviews on someone else's platform last as long as that platform decides they do.

A Google review is tied to your Google Business Profile, and the profile is yours. It also feeds where you show up on Google Maps, which a Hipages review does not. So whichever way a customer finds you, ask for the review on Google. Here is how we set up a Google Business Profile for a trade.

Sydney Plaster Master website homepage — plastering and rendering across Sydney, built by Leadwave Studio.
A REAL LAUNCH

What changed when a Sydney plasterer got his own site back

Sydney Plaster Master came to us with a lapsed domain and a website that had gone dark. The new site went live on 10 September 2026 on eleven pages, with no noticeable downtime. Within days, enquiries were arriving through the site's own form.

Each of those enquiries went to one plasterer. Nobody else was sent the same job, and none of them cost a credit. That is the whole difference in mechanism, and it is the part a price table cannot show.

It is not instant for everyone. This domain had been in use for years, so Google already knew it; a brand-new domain starts slower. As a rule, Google Maps visibility moves in 4 to 8 weeks and organic rankings take 3 to 6 months, and nobody can guarantee either.

USING BOTH

When Hipages is the right call, and how to stop needing it

1

Use it when you need work this month

A new business with no reviews and no rankings has nothing for Google to show yet. Hipages can put jobs in the diary while that changes. Start on the smallest plan that covers your postcodes.

2

Track every lead for the first six months

Write down credits spent, quotes sent and jobs won. Divide the plan cost by jobs won. If that figure is under what you would happily pay for a job of that size, keep going. If not, you have the evidence before renewal.

3

Ask every customer for a Google review

Hipages customers included. The job came through the marketplace; the review can still land on the profile you own.

4

Build the site while Hipages pays the bills

Your own site needs months to earn its place, so start it while the marketplace is still carrying the load. If you would sooner do it yourself, we have compared the website builders tradies actually use.

COMMON QUESTIONS

Hipages cost questions, answered

How much does Hipages cost per month?

Hipages membership for tradies runs from $139 a month on Starter to $649 a month on Platinum, before GST. Advanced is $249 and Premium is $449. Each plan includes a monthly allowance of lead credits, from 155 to 850. Larger businesses with ten or more staff are quoted separately.

How much does a Hipages lead cost?

There is no fixed dollar price. Each lead costs credits, and the credit price changes with your trade, the location, the job size and demand. On the Starter plan a credit works out at about 90 cents, so a 100-credit lead is about $90. Ask Hipages what leads in your trade have cost recently.

Is there a lock-in contract with Hipages?

Yes. Membership starts with a six-month term and then renews automatically for 12 months at a time. If you cancel partway through a term, the remaining fees can still be payable. Read the renewal clause before you sign, and note the date so you can decide before it rolls over.

Is Hipages free for homeowners?

Yes. A homeowner posts a job on Hipages and receives up to three quotes without paying anything. The tradies fund the platform through monthly membership and the credits they spend to claim each lead. That is why the same job goes to more than one business.

Should I use Hipages and have my own website?

For most new trade businesses, yes, for a while. Hipages can bring work in the first months while your Google Business Profile and website build up reviews and rankings. Track what each won job costs you on Hipages, and scale the plan back as enquiries from Google start to replace it.

FREE HOMEPAGE

Rather see it than read about it?

Tell us about your business and we'll build your homepage — a real working page, not a sketch. Back to you within 2 business days of getting your details. No cost, no obligation. It's a preview: the page stays with us unless you go ahead.

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