How much should a small business website cost in Australia?
5-minute read — quotes range from $500 to $50,000. An honest breakdown of what Australian service businesses actually get at each price point.
Your Website Pricing Questions Answered
What's included in Leadwave's pricing?
$999 one-time setup. $599/month for ongoing management including website, booking system, CRM, Google Business Profile, SEO content and monthly reporting.
Do I have to sign a long-term contract?
No lock-in contracts. Month-to-month. You own the content — we manage the system.
What hidden costs should I watch for?
Watch for: platform lock-in, hidden hosting fees, SEO that's just metadata, booking systems quoted as extras, and copywriting not included.
How do I compare quotes properly?
Price the full system — not just the build. Ask about booking, CRM, hosting, SEO and who manages it monthly. The cheapest build is often the most expensive over 12 months.
What you get at each price point
Under $1,000 — DIY or template
A website that exists. No booking system, no CRM, no SEO strategy. Fine for credibility checking — not for generating consistent work.
$1,500–5,000 — mid-range freelancer
Custom design and better mobile performance. Booking and CRM almost always extra. Ongoing management usually not included.
$5,000–15,000 — established agency
Proper process, polished output. Still often missing booking and CRM. SEO retainers add $1,000–3,000/month on top.
$999 setup + $599/mo — Leadwave Growth System
Website, booking, CRM, Google Business Profile and local SEO — all connected, live in 14 days. No hidden fees.
The cheapest build is often the most expensive over 12 months
A $500 website that doesn't convert costs you every month in missed bookings. A $10,000 agency website without a booking system or CRM has the same problem at ten times the price. The right question isn't 'how much does the build cost?' — it's 'what does the full system cost to run, and what does it generate?'
For Sydney service businesses, we price the complete system: website, booking, CRM, Google Business Profile and local SEO. Everything managed, everything connected, no surprise invoices.
Ready to Grow Your Online Presence?
SEO-optimised websites and local visibility strategies for Sydney SMBs — built to rank and convert.